Abstract:
Recently, some netizens discovered a large amount of garbage left by the Canada Goose advertising shooting team scattered in Fuquan Mountain, Beilun, Ningbo. It also included a 2027 New Year product shooting schedule with the brand name printed on it, and the shooting date was marked as October 9.
According to public information, Canada Goose is a Canadian high-end functional clothing brand founded in 1957. It is headquartered in Toronto and specializes in down jackets, parkas, jackets, etc. It is famous for resisting extreme cold and is positioned in the high-end market.
In response to this, Canada Goose officially responded to the "Guiquan" column and stated that Canada Goose is concerned about the environmental cleanup issues at the Fuquan Mountain filming site in Beilun, Ningbo. After the filming, the cooperating filming team failed to clean up properly, left behind garbage and had an impact on the surrounding natural environment.
Canada Goose said that after learning about the relevant situation, the brand immediately communicated with the cooperative filming team. The filming team has returned to the scene, completed a comprehensive cleanup of the relevant area, and launched a mountain cleaning operation. In order to continue to maintain the local environment, at the request of the brand, the cooperative filming team promised to arrange staff to go to Fuquan Mountain in Beilun, Ningbo every Saturday from October 17, 2026 to October 30, 2027 to conduct garbage inspections and clean-ups in relevant areas, and continue to record the clean-up work.
The Canada Goose brand said, "Thank you for your attention, supervision and feedback on this matter. Canada Goose attaches great importance to the protection of the natural environment and will continue to follow up on the implementation of relevant measures and further strengthen the on-site management and environmental protection requirements of cooperation projects."
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