Abstract:
Alexander Rehm, product director of online services at Epic Games, believes that Valve’s current approach to dealing with Steam’s generative AI imitation games is not enough to protect many small development teams, and it is especially difficult to help teams with only one or two members who develop works around a single creative mechanism.
Valve has recently adjusted the Steam review process, hoping to speed up the review while increasing requirements. The platform still requires developers to disclose AI usage on store pages, but is unwilling to specify what tools developers can use. The Valve business team also recommends that developers continue to maintain original, high-quality and difficult-to-copy works.
Rehm said that this approach may be suitable for teams with sufficient funds and personnel, but it may make "continuous improvement" a cost that only those with strong resources can bear. He also criticized Valve for treating the issue of AI users threatening imitation and demanding money from developers as a law enforcement matter.
The controversy also extends to Epic Games itself. Former Valve developer Chet Faliszek accused Rehm of misinterpreting the live Q&A and mentioned Epic's AI priorities, related activities, and the fact that the Epic Games Store has not set the same AI disclosure rules as Steam. Epic's Fab material market requires the disclosure of AI information due to contractual requirements from commercial customers. The focus of debate is still how the platform can handle the early launch of similar works and protect small original teams without restricting development tools.
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