Abstract:
Tencent WeChat mini program launched the "Green Bubble Short Drama" in a low-key manner. It is understood that the Green Bubble short drama page is divided into three major sections: "Free Theater", "Swipe" and "Mine". Among them, the free theater includes AI dramas, live-action dramas, animation dramas and other columns. Click "Swipe" and slide up or down to enter the immersive recommendation flow.
It is worth noting that all dramas on the platform are currently free to watch, and advertisements will be inserted between episodes. According to the "Short Drama Mini Program User Agreement", the service signing entity is Shenzhen Tencent Computer Systems Co., Ltd. The agreement also states that the short plays come from third-party providers, including third-party mini programs, short play producers, authorized publishers, etc., who authorize this service to display and play.
Compared with the Hongguo short drama, the Green Bubble short drama has stronger social attributes. The homepage has "Friends are watching" and regional popular recommendations. In addition, the Green Bubble short drama supports small window playback. You don’t need to exit the episode when you receive a WeChat message. The window can be displayed in a floating manner. You can continue watching while replying to the message without exiting and re-searching the progress.
At present, WeChat Xiaowei (intelligent assistant) can already support directly calling up the "Green Bubble Short Drama", chatting with Xiaowei through text or voice, trying to search for relevant keywords, and directly calling relevant mini program services. WeChat Xiaowei’s summary of “Green Bubble Skit” is: “The Red Fruit Skit in WeChat is free, hassle-free, and can rely on social recommendations.”
Public information shows that this is not the first time Tencent has deployed the short drama business. In 2021, Tencent Video launched "Shifen Theater"; in 2025, WeChat launched the Mars Short Drama Club (later renamed Mars Watching Drama), and in June of the same year, the short drama mini program was launched. At present, the entrance to the old short drama mini program has been offline and is being taken over by Green Bubble.
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