Abstract:
Recently, a staff member involved in the offline marketing project of "GTA6" in Miami said that he had been fired by the company for exposing game-themed promotional materials in advance on TikTok. The total contract value of this offline marketing project is as high as US$4 million.
The man’s name is Graham Simon, who works for Boucher Brothers, a company that undertakes Rockstar outsourcing activities. The company is responsible for the entire Sin City-themed beach layout in Miami Beach, including a full set of offline advertising props such as parasols, beach loungers, and seaside leisure pavilions. It is part of the large-scale real-life marketing campaign of "GTA6".
On October 14, Simon uploaded a short video showing the Sin City-themed beach decorations that have not yet been officially released to the public. The video was quickly deleted at the company's request. The original video was played less than 1,000 times at the time, but some netizens saved the video clips in advance and spread the screenshots and videos to major social platforms across the Internet such as Twitter, Instagram, and TikTok, accidentally triggering widespread dissemination.
On October 20, Simon released a new video describing the consequences of the whole incident: "A few days ago, I took a video to unbox these "GTA6" beach chairs on the beach, as well as the matching parasols and pavilions. The video had less than a thousand views, and the company asked me to delete it. Unfortunately, other people forwarded the content everywhere and spread it on the Internet. The company I worked for was very dissatisfied with this and fired me. To put it bluntly, "GTA6" made me lose my job."
Simon said that he had only been on the job for a short period of time and had not received a clear reminder beforehand that he could not shoot or release this batch of marketing materials. Even so, he admitted his mistake and expressed that he understood the company's decision to dismiss him and had no resentment in his heart.
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