Abstract:
The recent adjustment of the cooperation model between Huawei and Wenjie has attracted great attention from the entire new energy automobile industry. Many people in the industry are interpreting the industry development direction behind this adjustment. Not long ago, Hongmeng Smart officially announced that Hewenjie’s cooperation model has been optimized and adjusted. The five subsequent links of product definition, product design, brand marketing, channel retail, and service system will be led by Cyrus, and Huawei’s terminal team will be deeply involved in the empowerment process.
As soon as the news was announced, there were a lot of over-interpretations from the outside world, and there were even rumors that Wenjie had been abandoned by Huawei. In response to such false rumors, Zhang Xinghai, chairman of Cyrus Group, immediately publicly clarified. He made it clear that Cyrus and Huawei have never broken up. They have been deeply bound together in the past and will continue to work together in the future. This adjustment is actually an upgrade and iteration of the cooperation model between the two parties.
Zhang Xinghai explained that the core direction of this cooperation upgrade is to focus on the exclusive franchise model. Looking at all the world's leading brands and luxury car brands, they are all taking the full-link exclusive franchise route. The ultimate goal of this adjustment is to promote the comprehensive upgrade of the Wenjie brand, and the corresponding user service system will also be upgraded simultaneously to provide consumers with a better car purchase and car use experience.
In view of the recent concerns among many consumers who are waiting to buy new cars from the Wenjie brand, Yu Chengdong also gave a clear reassurance during his Mid-Autumn Festival store tour.
Yu Chengdong made it clear during the store opening and the communication with the users present that the new products to be released by the Wenjie brand this year will still be designed by Huawei's core team throughout the entire process, and the full-link quality control will also be controlled by the Huawei team. All consumers who are interested in Wenjie and plan to buy a car can place their orders with confidence.
This adjustment of the cooperation model is not the so-called separation as rumored by the outside world. Instead, based on the experience of in-depth running-in over the past many years, the two parties have explored a new collaboration model that is more suitable for independent brands to move forward. It not only retains Huawei's technical advantages in the field of smart cars, but also gives the vehicle manufacturing side more room for independent development. The product experience to be launched in the future is likely to reach a new level.
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