According to the 2023 China Mobile Internet Annual Report released by QuestMobile today,The loyalty of Apple iPhone users is the highest at 52.8%, and most of the lost users choose Huawei.User loyalty refers to a tendency for customers to develop a favorable impression of a specific product or service and then make repeated purchases. This is reflected in mobile phone brands: iPhone users still choose iPhone when changing their phones, and Huawei users still choose Huawei.
As data that every manufacturer is striving to improve,User loyalty is also the key indicator that best reflects the status of products and brands.
According to the published report,The first choice for users of various terminal brands when switching phones is still to maintain the current brand.Among them, 52.8% of iPhone users still use this brand, showing the highest loyalty.
Among iPhone users lost,15.3% of users chose Huawei.8.9% of users chose OPPO, and 7.3% chose Xiaomi.
Xiaomi and Huawei users who switched their phones have seen a certain increase in their brand loyalty, with Xiaomi users’ loyalty increasing to 49%, ranking second.Among the lost users, the largest number chose Huawei, accounting for 15.4%.
Huawei’s user loyalty has increased the most, from 29.3% to 34.1%.