Tinder is rolling out a new user warning feature to tell young singles when they are disrespecting each other and when they need to improve their behavior. The updates, which will roll out globally in the coming weeks, are targeted at the app's main demographic - users aged 18-25, who are often just starting their online dating journey and need extra guidance.
The warnings fall into three categories: "Authenticity, Respect, and Inclusion," Tinder explained in a blog post today, adding that the warnings are designed to address behavior such as harassment and impersonation. If a user violates the Community Guidelines, the Tinder team will send a message noting the inappropriate behavior and giving them a chance to make it right. This warning cannot be removed from the inbox. In addition, if the user violates again, their profile may also be deleted.
"Our Community Guidelines are the foundation of an ecosystem that respects others," Nicole Blumenfeld, Tinder's vice president of trust and safety operations, said in a statement. "These warnings are designed to provide users with transparency and warn them when they are engaging in undesirable and disrespectful behavior. By providing users with greater transparency into their behavior, we not only allow them to 'fix it' immediately, but we also create a better experience for the broader Tinder community."
Tinder's new user warning is part of its ongoing efforts to make its app a safe destination for online daters. The company updated its community guidelines in May to educate members on healthy dating habits, while also reminding users of recently launched safety features like "long press to report" (click and hold to report offensive messages) and "incognito mode" (which allows members to hide their profiles).
Additionally, features like "Does this bother you" and "Are you sure" powered by real-time machine learning, advanced monitoring technology, and human verification help spot violations of Tinder's Community Guidelines.