Huawei Mate 60 recreates the iPhone queuing rush to buy on Nanjing Road

Recently, the Huawei Mate60 series has been on sale before it was released, triggering a rush to buy. The popularity is extremely high. In a few days, at 1 a.m. Beijing time on September 13, Apple will hold a new product launch conference to officially release the iPhone 15 series. By then, the two flagships will be head-to-head. A few days ago, a blogger on shared the grand scene of consumers queuing up to order Huawei Mate60Pro and Mate60Pro+ mobile phones at the Huawei flagship store on Nanjing Road in Shanghai. The scene was comparable to the rush to buy Apple mobile phones back then.

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Previously, market research agency TrendForce estimated that the output of the entire new iPhone 15 series would be approximately 80 million units, an increase of nearly 6% compared to the same period last year.

However, the market sentiment is not good, coupled with Huawei’s strong return, which may impact Apple’s overall iPhone sales this year , Therefore, the total annual iPhone production is estimated to be approximately 220 to 225 million, a year-on-year decrease of approximately 5%.

In terms of price, it is expected that the National Bank iPhone 15 series will still start at 5,999 yuan, and the price of the standard version will remain unchanged. The ProMax version is expected to increase in price by US$100 due to the cost of the periscope lens.

Earlier, Tianfeng International analyst Ming-Chi Kuo posted that Huawei Mate60Pro shipment estimates have increased significantly. He pointed out in the report that demand for Huawei Mate60Pro has been strong since it went on sale on August 29, and the shipment plan for the second half of 2023 has increased by about 20% to 5.5-6 million units.

According to this market trend, the cumulative shipments of Huawei Mate60Pro 12 months after its release are expected to reach at least 12 million units.

The report also stated that excluding potential non-commercial risks, Benefiting from the demand and market influence of Mate60Pro, Huawei’s mobile phone shipments in 2023 will increase by approximately 65% ​​year-on-year to 38 million units.

Looking forward to 2024, Huawei’s mobile phone shipments are expected to reach at least 60 million units, making it the global mobile phone brand with the strongest shipment growth momentum.