There are only 2 days left before the release of the iPhone 15 series (1 a.m. on September 13, Beijing time). The upcoming iPhone 15, iPhone 15 Plus, and Pro series iPhone 15 Pro and iPhone 15 Pro Max are expected to be launched. TrendForce has compiled specifications predictions for four new phones. In terms of hardware, due to restrictions set by the European Union, Apple will also join the ranks of Type-C this year and completely replace the C port.
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The upgrade of iPhone15 and iPhone15Plus is that the main lens synchronization Pro series adopts a 48-megapixel main lens and upgrades Dynamic Island.
The specifications of the Pro series include an upgrade of the processor chip (3nmA17 chip), an increase in memory capacity to 8GB, and the introduction of a titanium aluminum alloy middle frame. The ProMax will be equipped with a periscope lens to optimize imaging performance.
TrendForce believes that due to the global economic downturn, Apple will likely adopt a more cautious pricing strategy to avoid affecting sales. Among them, the iPhone 15 and iPhone 15 Plus, even if the main lens is upgraded to 48MP, will continue to use the A16 processor of the iPhone 14 Pro series, and other specifications will not be significantly upgraded, so the starting price is expected to remain the same as last year.
Although some upgrades to the iPhone 15 Pro have resulted in increased costs, these are expected to be offset by other reduced-price components.
Overall, TrendForce predicts thatThe terminal pricing of the three new models of iPhone15, iPhone15Plus and iPhone15Pro will be similar to last year.
As for ProMax, since it is also equipped with a periscope lens with a high unit price, it is expected that there may be a price increase of less than US$100., to reflect its cost difference; if the price increase does occur, this will also be the first price adjustment after iPhoneX.
That is, iPhone 15: starting at 799 US dollars (currently unchanged | starting at 5,999 yuan from the Bank of China)
iPhone 15 Plus: starting at US$899 (currently unchanged | starting at 6,999 yuan in China).
iPhone15Pro: starting at US$999 (current starting price is US$999 | starting at 7,999 yuan in China)
iPhone 15 Pro Max: starting at US$1,199 (current starting price is US$1,099 | starting at 8,999 yuan in China)
According to this calculation,The starting prices of iPhone 15 and 15 Plus in China are still 5,999 yuan and 6,999 yuan. The iPhone 15 Pro is expected to maintain a starting price of 7,999 yuan, while the iPhone 15 Pro Max will increase in price to 9,999 yuan, or directly exceed 10,000 yuan.