In order to encourage consumers to voluntarily give good reviews, many merchants will send "good review cashback" cards along with their takeaways. These cards are usually printed with content such as "1 yuan for a full five-star 10-character review + 1 yuan for posting a picture, and receive a 2 yuan red envelope". This behavior is illegal,A takeaway merchant in Shanghai was fined 5,000 yuan for false advertising for offering a "cash back for good reviews" card.
According to reports, the parties involved printed a total of 1,000 favorable cashback cards through offline printing shops, and used about 500 of them, including 7 cashback cards, totaling 14 yuan.
The Market Supervision and Administration Bureau stated that in the field of e-commerce, credit evaluation is one of the main factors affecting consumers' consumption decisions. The main form of credit evaluation is consumer feedback and comments.
Behaviors such as cash rebates for good reviews make the originally fair product evaluation lose its objectivity, deviate from the original intention of the creation of the consumer evaluation mechanism, and make the online transaction evaluation mechanism lose its effectiveness.