After entering 2023, Chinese automakers have accelerated their layout in the Southeast Asian market. In the electric vehicle camp, they have even captured the vast majority of the local market share. Taking Thailand as an example, Chinese brand electric vehicles have an absolute advantage in the Thai market. recently,The official website of AutoLife Thailand released data on the number of pure electric models sold in Thailand in August 2023. According to the data, among the top ten models on the market that month, 8 Chinese brand models accounted for 8 models.
Among them, SAIC Motor's MG brand has four models in the top ten in terms of sales volume, while BYD ATTO3 (Yuan PLUS) and Nezha V rank in the top two with 1,770 and 1,251 vehicles respectively.
In addition to Chinese brands,Tesla's Model 3 and Model Y also entered the top ten, with Model Y ranking third with 664 units on the market.
Japanese companies, which hold 80% of the hybrid vehicle (HV) and fuel vehicle markets, have almost no presence in Thailand's pure electric vehicle market. Judging from July data, Toyota's main pure electric vehicle bZ4X sold only 2 units in March; Nissan LEAF also sold only 6 units.
In addition, from January to August this year, the market share of Chinese brand pure electric vehicles in the Thai market was as high as 80%. BYD ATTO3 is the model with the highest sales volume, with 14,000 units sold in the first eight months and a market share of 32.93%. Nezha V ranks second in terms of number of registered vehicles, reaching 8,440, with a market share of 19.41%.
In terms of localization of car companies, in addition to BYD, Changan and Great Wall Motors have also planned to start localized production in Thailand. The Thai factory will become the bridgehead for these car companies to develop the Southeast Asian market.