As the home of Apple's headquarters, iPhone sales in the local market in the United States have always been considerable.Previous reports revealed that there are 167 million iPhone users in the US market, which is 23 million higher than the 144 million Android users.. Not only that,The American market has always been Apple's main source of revenue, accounting for about 40% all year round..
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Apple's financial report shows that in the third fiscal quarter of fiscal year 2023 as of July 1, the American market contributed $35.383 billion to the revenue of $81.797 billion, which is much higher than markets such as Europe. Of the revenue of US$94.836 billion in the second fiscal quarter, the American market contributed US$37.784 billion.
But this situation may change next year, according to the third round of special annual survey data from Business Insider (BI). Due to the uncertainty of the economic situation and the extension of mobile phone update cycles,Many users in the U.S. market will continue to use older mobile phones instead of upgrading to iPhone 15. It is expected that iPhone sales in the U.S. may stagnate next year.
However, the survey also emphasized thatAlthough iPhone sales will decline, Apple's revenue is still expected to increase. This is mainly because consumers prefer to buy the higher-priced ProMax series, which to a certain extent ensures that it can maintain a high income level when facing sales pressure.
In addition, the investigation also found thatThe proportion of users who decided to switch to Android is much higher than those who switched to Apple. Many users also expressed plans to reduce value-added services such as iCloud and AppleTV+..
According to predictions from many investment banks,iPhone 15 shipments will be between 70 million and 80 million units, lower than the 90 million iPhone 14 units sold in the same period last year. According to the latest data released by IDC,Global smartphone shipments in 2023 are expected to decrease by 4.7% year-on-year to 1.15 billion units, a new low in ten years.