Some netizens posted a video saying that at a CoCo store, a kitchen employee was cutting watermelon wearing a hat and mask, but the mask was not worn properly and he was not wearing gloves. When the clerk was cutting the watermelon, he cut off the heart of the watermelon several times and ate it, and then cut the remaining watermelon into pieces and put it in a box.
In response, CoCo responded that by checking surveillance and questioning the employees involved, it was confirmed that the behavior violated company regulations.The employee has been suspended immediately, CoCo will strengthen relevant training in the future to prevent such things from happening.
Experts said that in order to stand out in the new tea drink market, major players are working hard on marketing, changing packaging, playing cross-border, and frequently using various fancy marketing tactics, but they have forgotten the original intention of catering and left food safety and corporate social responsibilities behind.
They place too much emphasis on business indicators such as market share and number of stores when reporting their performance, but they continue to lose points in terms of consumer reputation.
Tea brands and stores should focus on employee training, including food safety knowledge, hygienic operating standards, etc., to improve employees' professionalism and service quality.
Actively carry out self-examination and eliminate safety hazards caused by irregular operations, so as to continue to retain consumers and enhance brand influence.