According to the official website of Porsche, a luxury brand owned by Volkswagen of Germany, Porsche achieved global deliveries of 242,700 vehicles in the first three quarters of 2023, a year-on-year increase of 10%.Among them, the Chinese market contributed 60,700 vehicle deliveries, a year-on-year decrease of 12%.In the first half of this year, Porsche delivered 43,800 vehicles in the Chinese market, a year-on-year increase of 8%. In other words, Porsche delivered only 16,900 vehicles in China in the third quarter.
Comparing other markets, in the first nine months of this year, Porsche delivered 51,700 vehicles in the European market, a year-on-year increase of 23%; the North American market delivered 64,500 vehicles, a year-on-year increase of 14%; overseas and emerging markets contributed 40,900 vehicles, a year-on-year increase of 23%.
This also means that Porsche’s appeal to Chinese consumers has been greatly reduced this year, and it has become the only region in many large markets around the world to experience a decline in sales.
In addition, from 2015 to 2022, China has always been Porsche's largest single market. In the first three quarters of this year, the delivery volume of the North American market has surpassed that of China.If there is no comeback in the fourth quarter, Porsche's largest single market may change hands in 2023.