On December 27 last year, before Xiaomi's first press conference, the official Weibo posted several posts to pay tribute to its peers, with the following text: "We are well aware of the complexity of the automobile industry and the difficulty of development, and we pay tribute to the pioneers of new energy vehicles in China.The photos posted by Lei Jun showed that "Xiaomi Motors" appeared outside many high-rise buildings in the country.BYD, Huawei, NIO, Ideal, Xpeng MotorsThe words "Salute" are particularly eye-catching under the night sky.
Netizens have different opinions on this behavior. Some people praised Lei Jun for his great style and being a humble gentleman.Maintaining a low profile of latecomers and respect for forerunners; Some people think that Xiaomi is just marketing.
So why on earth did Lei Jun and Xiaomi stage such a show? In April this year, Lei Jun actually responded to this matter during an interview. Recently, the interview program was finally launched, allowing the public to get a glimpse of the inside story.
Lei Jun said that when he first decided to start working on cars, he was under a lot of pressure. He was not excited, but also had a sense of self-fulfillment that if I don’t go to hell, who will go to hell? It was very challenging.Only then did he realize that building his own car and investing his own money were completely different things., I used to be able to "point my fingers and feel that I was awesome", and would also instruct Li Bin and He Xiaopeng on how to do things. However, it was not until I actually came into contact with building a car that I realized that it was not the same thing.
"I was drinking with He Xiaopeng once at the end of last year. I said to Xiaopeng, I want to apologize to you. It turned out to be because of my ignorance.Later I found out that you guys are pretty awesome and did a great job. I said I wanted to express my gratitude in a very formal way, so I bought 5 pages of ads.", Lei Jun said.