According to reports on October 22, Haitong International Securities analyst Pu Deyu recently believed that Apple is expected to integrate generative artificial intelligence technology into iPhone and iPad as early as the end of 2024. Pu Deyu said in a research report that according to a survey of Apple's supply chain, Apple will achieve this goal by setting up thousands of artificial intelligence servers in the next two years.
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Pu Deyu predicts that Apple will combine cloud artificial intelligence with "edge artificial intelligence" that processes data on local devices. Apple is still determining how to use customers' personal data legally and compliantly, so it may be some time before Apple's own artificial intelligence, AppleGPT, debuts.
If all goes according to plan, Apple may introduce generative artificial intelligence starting with iOS18 and iPadOS18 by the end of 2024. The precise form this technology will take remains uncertain.
In July of this year, it was reported that Apple had built an Ajax large-scale language model development framework and was secretly developing its own artificial intelligence "AppleGPT". However, in fact, Apple paid attention to generative artificial intelligence much earlier than most people thought.
Four years ago, Apple's head of artificial intelligence, John Giannandrea, mandated a team to develop conversational AI, known as large language models.
According to reports, when the artificial intelligence chatbot ChatGPT was launched, Apple’s artificial intelligence team also began to increase investment. In order to promote the development of large language models, Apple not only significantly increased research funding, even burning tens of millions of dollars every day, but also poached many engineers from Google. Apple employees unanimously believe that their AppleGPT is stronger than GPT-3.5.
With such a powerful language model, Apple will definitely make a major upgrade to its product line.
It was reported in September that Apple plans to integrate this large language model into the Siri voice assistant to allow users to automatically perform complex tasks. Apple plans to deeply integrate this feature in the shortcut application, which is expected to be released in the iPhone software update in 2024, and may become a key feature of iOS18.
It is worth noting that due to Siri's "cumbersome design", Apple may need considerable time to update the database to support new artificial intelligence features. A former Apple engineer mentioned that adding a new phrase requires rebuilding the Siri database, which can take up to six weeks, while adding more complex features such as search tools can take more than a year.
Apple CEO Tim Cook said in an interview: "We have been working on generative artificial intelligence for many years and have conducted extensive research. We will treat this technology with caution and fully recognize the problems that may exist in it, such as abuse and bias."