Tmall Taobao's Double 11 promotion will officially start at 8 o'clock tonight. However, this year's Double 11 has some new changes. Merchants can no longer mark the price on the main image of the product.In previous e-commerce promotions, the main picture of the product showed "Original price XX yuan", "Coupon price XX yuan", "Active price XX yuan", "Average price of two items XX yuan" and so on.
But in many cases, merchants attract consumers to click through low prices such as extremely low prices. Many consumers find that after calculating the order together, they can't get the price at all.
In order to avoid this situation, Taobao will prohibit the main image of the product from displaying the price during major promotions such as Double 11, and the system will automatically calculate and update the final price of the product in real time to ensure price accuracy.
This new rule has taken effect. When consumers browse product pages, separate prices will no longer be displayed on the main image. Instead, discounts and gift information during the event will be displayed.
Many netizens agreed with this and believed that this change made the shopping process simpler and clearer. Some netizens said: "No longer need to be misled by various prices, the shopping experience is much more refreshing."
Merchants also expressed their understanding of this move and believed that it would reduce consumer disputes caused by misleading prices.