The leadership of the Xbox team gathered together in Irvine, California, on Tuesday local time to visit Blizzard's headquarters. In the merger war, Lulu Cheng Meservey, the head of Activision's public relations and communications affairs, showed several selfies. On the left is Microsoft Vice President Sarah Bond:
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Sarah Bond and others likened Blizzard to Pixar in the gaming industry - does this imply that Activision is responsible for making money, while Blizzard only exports ideas?
Former Blizzard employees accused Activision of being all about money and constantly putting pressure on Blizzard's leadership to cut costs and speed up development. The "fraternity culture" within Blizzard has also been criticized. Spencer, the head of Xbox business, delivered a speech to the Blizzard employees present. He emphasized that he came with a pure heart, just to listen and not to preset answers. Microsoft's desire is to become a trustworthy partner of Blizzard and empower Blizzard's vision and dreams.
Benefiting from the launch of "Starry Sky" in September, Microsoft's game business earned US$3.9 billion in revenue in the first quarter of fiscal year 2024 (corresponding to July-September 2023), an overall growth of 9%. Among them, the contribution share of the Xbox content and services department increased by 13% driven by XGP paid subscriptions, while Xbox hardware sales revenue fell by 7%.
When Spencer was a guest on the official Xbox podcast, he said that the company cherishes the game brands and IP it acquires and will not act recklessly:
“While we are excited about the huge lineup of works, we also feel a heavy responsibility,” he said, “I thinkThe company must be a good guardian. These games embody the fond memories of players from different platforms and generations. "
That's true, but there will always be a day when Spencer will step down and return to work. Will his successor still agree with this solemn oath?