According to news on October 26, Heytea announced that it will proactively disclose the formula raw materials, nutritional ingredients and genuine quality raw material traceability information of all products on sale. At present, Heytea has disclosed the formula raw materials of more than 40 products through the "Hitea GO" WeChat applet, involving traceability information of more than 40 kinds of real original tea, real fruits, real milk, real sucrose and other raw materials.
On this basis, the first batch of products that have completed third-party testing have also launched product nutritional content reports simultaneously. In the future, Heytea will continue to disclose the formula raw material information of all other products on sale to consumers, and publish nutritional content reports. "Recipe disclosure" will become the "standard configuration" of all Heytea products.
It is reported that when viewing the "HiTea GO" WeChat applet, a "Recipe Revealed" entry has been added to the product ordering page. After clicking to enter, you can see the specific formula and raw material information of the corresponding product, making the product transparent and open.
At the same time, for the first batch of products that have completed relevant third-party testing, Heytea also disclosed the main nutritional components of each product in detail in the formula raw material disclosure, including calories, protein, trans fatty acids, fats, carbohydrates, etc. In this way, Heytea has attached an "electronic nutritional information table" to its products to give consumers a clearer reference for nutritional intake.
On this basis, HeyTea also disclosed the specific source information of product raw materials. The information disclosed on raw materials covers the specific origin, variety, flavor, growth cycle, processing technology, test reports, etc. The first batch of products disclosed this time involve more than 40 kinds of real original tea, real fruits, real milk, real sucrose and other raw materials.
This time, Heytea proactively revealed the secret formula ingredients, displayed the electronic ingredient list and nutritional ingredient list, and disclosed raw material traceability information, which reflected its "real quality" product concept and supply chain strength. Since 2012, HeyTea has insisted on not using non-dairy creamer, creamer powder, tea powder, etc. To this end, Heytea continues to ensure quality from the source of the supply chain such as orchards, tea gardens, and pastures.
After more than ten years of development, the raw materials of HeyTea's real tea, real milk, real fruits and real cane sugar are produced in more than 10 countries and regions around the world, and are widely distributed in nearly 40 cities and counties in more than 20 provinces in China, including the production areas of many local iconic fruits such as Anyue lemon, Gannan navel orange, Xinhui mandarin, as well as gold medal tea gardens in Anxi, Zigong and other places.
At the same time, HeyTea has established a strict supply chain management system to control the quality of raw materials throughout the entire process, and has formed a standardized and strict supplier management system. For example, Heytea has accumulated more than thousands of third-party authoritative testing reports for all raw materials. The warehouse conducts quality testing of fruit raw materials every day, and the number of QR codes used for raw material traceability throughout the year reached 8 million. In addition, Heytea has also established 70 warehouses and logistics nodes, covering 300 city logistics and distribution networks, ensuring that raw materials are freshly delivered to warehouses and stores.