Usually, social networking sites calculate the value of a post through multiple different interactive operations including views, likes, forwarding, collections, etc. In the algorithm system, these data will also become the main reference value for whether the content will be pushed. In the summer of 2024, Instagram, owned by the social media group Meta, announced that it would change the main indicator of the platform to the number of views (because most of the platform is pictures or videos rather than text).
Now Facebook has also synchronized this action. Recently Facebook announced that it will use the number of views (if it is a video, the number of views) as the main indicator to measure the effectiveness of content, at least in terms of front-end display, it will be based on the number of views.
Elon Musk has a special liking for page views. Initially, Twitter did not support public viewing of post views. To measure the effect, it mainly looked at interaction indicators, such as comments, reposts, likes, etc.
However, Elon Musk prefers page views, so he makes the parameter of page views public. Anyone can check the page views of any post. Of course, other indicators can also continue to be seen.
The main purpose of Facebook's changes is to allow creators to more transparently understand content performance. That is, when receiving commercial promotions, they can use the number of views to make quotations, and they can also measure the promotion effect based on the number of views after promotion.
There is another small change that may be more beneficial to creators. If it is video content, the number of views will only increase once if the same user watches it multiple times. However, if it is photos and other content, if a user views it three times in a day, it will be counted three times.
After this algorithm adjustment, creators may notice that their post views are slightly higher than before, but most users will not watch them repeatedly, so it will not increase the number of views too much.