SAIC Passenger Cars recently issued the "Notice on the Appointment and Removal of Cadres of Large Passenger Cars", ushering in a major personnel adjustment, involving more than 60 mid-level and senior managers. In response to this matter, SAIC has not commented as of press time. The exposed notice shows that the personnel appointment was signed by Jia Jianxu, President of SAIC Group, and involves core brands such as Roewe, MG and Feifan. It also includes R&D, marketing, product and other departments within the scope of the reorganization. This personnel adjustment will take effect on February 12.
Behind the major personnel crisis is the fact that SAIC Group's sales have been unsatisfactory in recent years. Official data shows that SAIC Group's wholesale vehicle sales in 2024 will be 4.013 million units, a year-on-year decrease of 20.07%. Not only the two major joint venture segments of SAIC Volkswagen and SAIC-GM continue to decline, but the independent segment is also not optimistic. Among them, SAIC passenger car sales were 707,000 units, a year-on-year decrease of 28.3%.
In order to save sales, it is reported that SAIC Group is also working with Huawei to create a new brand Shangjie, which will use the smart car selection model to target a younger market. The new car is expected to be launched on the market in the fourth quarter of this year. However, the news has not yet been officially confirmed by Huawei and SAIC.