Gree executives talk about Dong Mingzhu's tendency to lose his temper: Some people use low quality to break the rules and she jumps out to defend the order of the industry

Recently, a large number of Gree stores across the country have been transformed into "Dong Mingzhu Health Home". Although it has caused some controversy, the overall popularity is extremely high.Zhu Lei, marketing director of Gree Electric Appliances, said in an interview recently that after the launch of "Dong Mingzhu Health Home", public opinion responded strongly. Although some consumers expressed confusion about this strategy, market terminals have very high acceptance of the new name. Dong Mingzhu's popularity and influence can quickly attract public attention and greatly reduce the cost of market education.

He also responded to Dong Mingzhu’s tendency to lose her temper: “Because everyone always says that Mr. Dong seems to be always losing her temper and criticizing her at work.But in fact, we have to go back to the scene to see this matter. When someone tried to break the rules of the industry, tried to use some low-quality things to affect the lives of consumers, and tried to destroy the ecology that the industry should have, Dong Mingzhu would jump out to defend the order that the industry should have. Her angry side was remembered by others, and her efforts to maintain the industry were ignored. "

Dong Mingzhu said not long ago: "Some companies steal technology, poach people, dress themselves up to look like technology leaders, and then look beautiful on the outside, and say they cater to the tastes of young people. In fact, we must try our best to resist (behavior) like this."

She emphasized: "I may be a little more serious. I think he is a hooligan. Because you are not responsible for your consumers, and you are also irresponsible to your peers. You become a leader by relying on the lowest price, but consumers are the biggest victims."

Dong Mingzhu has repeatedly emphasized in various interviews and events that she opposes bottom-line "price involution" and does not advocate short-termist product concepts.

She said that she has always recognized the "volume" that the industry can effectively improve its product quality and technological strength through friendly competition. This healthy competition atmosphere can effectively allow Chinese products, technologies, and standards to go abroad and make the world fall in love with Made in China.

"The 'rolling' I object to is the 'price involution' without a bottom line. The low price brought about by cutting corners greatly reduces the long-term user experience of consumers. I do not advocate this short-termist product concept." Dong Mingzhu said.