Today, TrendForce released the latest research data. The agency predicts that,Folding mobile phone shipments will reach 19.8 million units in 2025, with a penetration rate of approximately 1.6%, the same as in 2024.Although the growth rate has slowed down compared with previous years, driven by technological progress and price reductions, foldable mobile phones have gradually become the technological focus of the mid-to-high-end market and a brand differentiation tool.
In terms of manufacturers, Samsung will still maintain its leading position in the folding machine market. The recently released new generation flagship machine Z Fold7 has been significantly optimized in terms of hinge structure, crease control, weight and thickness.
However, the agency believes that Samsung’s market share will be challenged due to competition from other brands, and its global market share is expected to drop from 45.2% in 2024 to 35.4% in 2025.
Huawei is expected to continue its strong performance in the Chinese market this year, ranking second in the global market with a market share of 34.3%.
In addition, Honor and Lenovo (Motorola) have obvious growth momentum, and their market shares are expected to increase from 6.0% and 5.5% in 2024 to 9.1% and 7.6% in 2025 respectively.
Xiaomi has entered the lightweight folding machine market with the MIX Flip series, and its market share is expected to grow from 3.0% in 2024 to 5.1% this year.
Other brands, such as OPPO, vivo, etc., will account for a total of 8.5%.
TrendForce also mentioned that the slow growth in global sales of foldable mobile phones will turn around in 2026.
It is understood thatApple is expected to launch its first foldable screen iPhone with a 5.5-inch external screen and a 7.8-inch internal screen in the second half of 2026.
The agency said that if Apple officially enters the market, high-end consumers’ attention and acceptance of foldable products is expected to increase rapidly.