Tianfeng Securities supply chain analyst Ming-Chi Kuo said demand for the iPhone 15 Pro Max has been "strong" since pre-orders for the device began on Friday. Ming-Chi Kuo posted on Medium today that demand for iPhone 15 Pro Max had exceeded demand for iPhone 14 Pro Max during the same period last year.
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Apple Online Store (China)
However, he said that so far, demand for iPhone 15 Pro has been weaker than iPhone 14 Pro, which he believes may be the result of more customers choosing to buy ProMax models this year.
The iPhone 15 Pro Max is exclusively equipped with an upgraded telephoto lens with an optical zoom of up to 5 times, while the optical zoom of the iPhone 15 Pro is 3 times. In the United States, the iPhone 15 Pro Max with 256GB storage starts at $1,199, and Apple no longer offers the Pro Max with 128GB storage for $1,099 as it did in past years.
Ming-Chi Kuo reiterated that the iPhone 15 Pro Max entered mass production later than other devices in the iPhone 15 series, which led to long shipping delays for the device. In the United States, some configurations of the iPhone 15 Pro Max are currently expected to ship in November from the Apple online store. He said the ProMax continues to face "more pronounced" production challenges than other models.
Ming-Chi Kuo believes that in the same time period, the demand for iPhone 15 and iPhone 15 Plus is "roughly the same" as the demand for iPhone 14 and iPhone 14 Plus.
All four iPhone 15 models will be released on Friday, September 22nd.