The 8-ton heavy truck failed to hit the Ideal i8. The Ideal test made Chenglong Trucks very dissatisfied, and Dongfeng subsequently responded many times. In order to prove that his car is really safe, Li Auto's product manager @老 Tang Ge Tango said in response to the collision between the Li Auto i8 and a truck: "I believe in the professionalism of the authoritative organization, why don't we retest it? @张晓" Subsequently, Li Auto's product line manager Zhang Xiao responded: "Yes, live broadcast will do."
Director Zhang of the Body Development Department of Dongfeng Liuzhou Automobile R&D Institute said in an interview with the media that Dongfeng Liuzhou Automobile produces both Chenglong trucks and Fengxing passenger cars. We are not provocative but not afraid of trouble.
Regarding this farce, the "Economic Daily" now publicly issued an article saying, don't let excessive marketing defeat common sense.
A family car collided with an 8-ton heavy-duty truck at a relative speed of up to 100 kilometers per hour. As a result, the heavy truck overturned and all four wheels came off the ground. Recently, this video of a new car test released by a certain brand has caused heated discussion.
The test results are likely to be "real", but this "real" must be put in big quotation marks, because it is most likely an effect under specific conditions. In recent years, the new energy automobile industry has been "overtaking in corners" in the technical field, and has frequently experienced "marketing overspeed" in advertising.
The Advertising Law clearly stipulates that advertisements must not contain false or misleading content, deceive or mislead consumers, or disparage the goods or services of other producers and operators.
Advertising can perform "magic drama", but the market only believes in strength. Marketing that respects common sense is the most reliable promise of a brand.
