Technology giant Google launched a series of enterprise-oriented Gemini subscription services on Thursday in an attempt to promote AI agents to corporate customers and compete with Microsoft, OpenAI and other companies for the enterprise-level AI market. Google claims that Gemini Enterprise functions similarly to its competitors, providing a series of pre-made AI agents to help companies complete tasks such as in-depth research and data insights. At the same time, enterprise customers can also use the tools on the platform to build and deploy custom AI agents themselves.
It is reported that the Gemini Enterprise subscription plan for large organizations costs US$30 per user per month; the Gemini Business subscription for small and medium-sized enterprises costs US$21 per person per month. Through these services, corporate employees can build custom AI agents using data from platforms such as Box, Microsoft, and Salesforce.
In addition, the newly launched Gemini subscription plan also includes Google’s pre-made intelligent agents, covering software development, data science, customer interaction and other fields, and provides agent access from third-party companies such as Workday.
All Gemini services have built-in all the functions of Agentspace, Google's agent building tool released in December last year. A Google spokesperson said existing Agentspace customers will upgrade to Gemini Enterprise or Gemini Business for free during the contract period.
The Gemini subscription service also introduces a feature called Model Armor, which can detect and block requests and responses in AI chat, eliminating the need for enterprises to build their own security protection systems.
Many technology companies, including Microsoft, OpenAI and Anthropic, have been developing enterprise-level AI products in recent years to improve their return on investment in the field of artificial intelligence.
The launch comes just three days after OpenAI demonstrated how users can access third-party applications in ChatGPT. At the same time, Google and Microsoft are also stepping up efforts to promote enterprises to use AI agents to automate some processes, allowing employees to focus on higher-value work. Both companies are selling related services to both developers and non-technical employees, and neither Gemini Enterprise nor Gemini Business requires programming skills.
Thomas Kurian, CEO of Google Cloud, said: "We are already seeing customers from multiple industries including consulting, communications, software, hospitality and manufacturing using these products and applying them in a variety of scenarios."
Under his leadership, Google Cloud's revenue growth rebounded to more than 30% year-on-year in the second quarter of this year. Kurian also mentioned that clothing retailer Gap, design software company Figma, and cruise brand Virgin Voyages are among the early adopters of Gemini Enterprise.
Chirag Dekate, an analyst at technology research firm Gartner, said that most companies are still in the stage of exploring or testing AI agents rather than formally putting them into production. But he believes that Google's approach to security and governance should ease the concerns of large enterprises when evaluating proxy systems.
Google’s new subscription plan relies on the company’s self-developed Gemini series models, which can handle multi-modal content such as text, images, and videos. Dekate pointed out that as Google and other model developers continue to launch new versions, companies are worried about "falling out of date as soon as they buy it" when choosing agent software, which has become a key decision-making point.