Apple has teamed up with the famous Japanese fashion brand ISSEY MIYAKE to officially release the limited edition accessory "iPhone Pocket". This product uses 3D knitting technology and is designed to carry iPhone, AirPods and other daily items, combining fashion and practicality.
It is reported that the iPhone Pocket looks like a hanging pocket and is made of ribbed stretch textile fabric that can completely wrap the iPhone, while the screen can be vaguely seen through the open structure. Users can hold it in their hands, hang it on their bags, or wear it directly on their bodies. Yoshiyuki Miyamae, design director of Issey Miyake, said the product explores "the fun of wearing an iPhone in your own way."
iPhone Pocket is divided into two specifications: short strap type and long strap type. The short-strap version is available in eight colors (lemon, orange, purple, pink, peacock blue, sapphire, cinnamon and black) for $149.95; the long-strap version is available in three colors (sapphire, cinnamon and black) and is priced at $229.95. Apple said the color scheme can be freely matched with all iPhone models and colors.
Molly Anderson, vice president of industrial design at Apple, said: "Apple and Issey Miyake share a design philosophy of craftsmanship, minimalism and joy. This clever little pocket perfectly embodies these concepts and has become a natural match for our products. The color combination of iPhone Pocket has been carefully designed to allow users to freely match existing iPhone models to create a personalized experience. The iconic silhouette provides a beautiful new way to carry iPhone, AirPods and belongings."
According to official news, iPhone Pocket will be launched on Apple’s official website on November 14 and will be sold at 10 flagship Apple retail stores around the world, including Regent Street in London, SoHo in New York, and Ginza in Tokyo.