AMD has notified its partners that GPU prices will increase by 10% starting in 2026 due to rising video memory prices.

It has been reported earlier that AMD is preparing to increase the price of graphics cards due to the increase in the price of memory chips. Now AMD has notified its partners that AMD GPU prices will increase by at least 10% starting in 2026. AMD partners need to obtain GPU chips and video memory at the new price, and partners will manufacture the finished graphics cards before passing on the costs to consumers.

The most obvious reason for the price increase at present is that the price of memory chips has soared. For AMD, the supply of GPU chips should be very stable, and the soaring memory prices have led to an increase in the overall cost of GPUs. In particular, the price of GDDR series high-performance memory suitable for graphics cards has increased even more.

Of course, some netizens believe that both AMD and NVIDIA are deliberately limiting production capacity to drive up prices. That is, the current focus of AMD and NVIDIA is on data center-level GPUs, mainly for the artificial intelligence industry. These GPUs are extremely expensive and in great demand. As manufacturers, they must give priority to products with higher profits, so the production capacity of consumer-grade GPUs will be limited.

Sources say that the increase mentioned by AMD is at least 10%, that is, the lower limit is 10% but there is no upper limit, which means that AMD may continue to rise in the future. However, analyst Dan Nystead believes that 10% is the final increase, and AMD is unlikely to continue to increase prices in a short time.

AMD is naturally unlikely to be the only company to raise prices. Nvidia is expected to delay the release of the RTX 50 Super series of graphics cards due to memory shortages. Currently, Nvidia's main chips are sold to data centers and earn huge profits, so Nvidia is unlikely to reduce profit margins on graphics cards for gamers.