JD.com recently officially announced the launch of an independent food delivery app. At the same time, photos of a JD.com food delivery rider outfit that looks like a "racing suit" began to circulate on social platforms, causing netizens to speculate: After Ele.me changed its name to "Taobao Flash Sale" and changed its orange and black work clothes, will JD.com also change its work clothes?
Some netizens posted that JD.com will also change its work uniforms. Network screenshot
On November 26, a reporter from The Paper learned from people close to JD.com that it was rumored online that JD.com’s new work clothes for delivery riders were not the official version, but only one of the internal beta versions.
Photos posted by netizens show that many people are walking on the street wearing red Jingdong Takeaway clothes. They are different from the original Jingdong Takeaway work clothes. There are many brand-related logos on the chest and back of this suit, and the design is similar to the style of "Ferrari" racing suit.
Some netizens compared JD.com’s internal beta version of work uniforms with Taobao’s flash sale work uniforms. Network screenshot
Previously, Taobao launched a new work uniform in a flash sale, which was ridiculed by netizens because of its orange and black color scheme and shape, which looked like a "McLaren" racing suit. Therefore, netizens joked that the red costume and the "Taobao flash sale" formed a red-orange showdown between red Ferrari VS orange McLaren.
Reporters from The Paper recently visited the streets of Shanghai and observed that in the actual delivery scene, no riders have been found wearing the red-based, "racing suit"-like clothing posted by netizens. Several full-time JD.com delivery workers also told reporters that they have not changed their work clothes. The current work clothes are still red-based and decorated with gold strips.
The current work uniforms of JD.com’s delivery workers are red with a gold stripe decoration on the chest. network diagram
On November 26, a person close to JD.com revealed to reporters that the "racing style" uniforms in netizens' posts were not the official version, but only one of the internal beta versions. The work clothes currently worn by delivery workers in actual delivery scenarios were customized for riders by JD.com in March 2025 and distributed free of charge to full-time riders.
The above-mentioned person close to JD.com revealed that JD.com is continuously upgrading work clothes around user and rider experience, integrating beauty, technology and practical performance into the design, aiming to provide riders with warmer equipment.