Recently, an account called "Beijing New Oriental Retirement Club" posted recruitment content on various social platforms, saying it invited retired uncles and aunts between the ages of 50 and 75 in Beijing to join.In the recruitment post, it also introduced the retirement club’s local activities and interest courses in Beijing.
At the same time, young people born in the 1980s and 1990s will serve as playmates throughout these activities, and 2 small gatherings and 3 free interest courses will be organized every month. Currently, in the course introduction on the account homepage, it is shown that the online class is 0 yuan, and the offline get out of class experience price is 19.9 yuan.
These courses include self-media, handicrafts, baking, dance, baduanjin, tea tasting, fishing, calligraphy, etc. However, some courses have material fees ranging from 100 yuan to 500 yuan.
It is worth noting that all content on this account is accompanied by the words "New Oriental Culture and Tourism".
Public information shows thatNew Oriental Cultural Tourism was established in July 2023. It is a wholly-owned subsidiary of New Oriental, with a registered capital of 1 billion yuan, and Yu Minhong serves as the chairman.
The company mainly targets middle-aged and elderly people, teenagers and parents and children of all ages, and provides cultural tourism products such as cultural travel, international study tours, domestic study tours and camp education.