Dong Mingzhu: If a company wants to survive, it must have high-quality products. Price wars and cutting corners will not last long.

Recently, Dong Mingzhu said in an interview with People's Daily that if companies want to survive, they must have high-quality products, and those that rely on price wars and cut corners will not last long. When asked why, as a leading company in the field of home appliances, it wants to enter fields such as chips and CNC machine tools, Dong Mingzhu said that Gree is increasingly aware that it must have high-quality products if it wants to survive. The precision required for products is getting higher and higher. The CNC machine tools and processing equipment we bought also require very high precision. However, all the equipment we used before were imported, so I felt that we should enter this field. China is a big country and must have the ability to empower rather than rely on others.

"One of our machine tools won the gold medal at the International Exhibition of Inventions in Geneva. There is nothing to be proud of. It just means that we have made progress and can use our own core technology to independently research and develop in a certain field. This gives us more recognition and encourages us to do more and better." Dong Mingzhu said.

In addition, Dong Mingzhu also emphasized that Gree has very good technology in places that consumers cannot see, such as compressors and motors. They are now starting to provide modular services, summarizing the quality requirements of components, and have a complete testing standard to ensure the reliability of this product.

Manufacturing is still fundamental, and our growth model may seem slow, but it is very steady. A company must work hard, rely on innovation, and rely on the joint efforts of its employees to achieve market value. There is always pressure in life. Only after challenges have passed can you feel a sense of pride and gain.

Dong Mingzhu also said that such behavior puts a lot of pressure on Gree, but she still firmly believes in delivering good products to consumers. There are too many cases of cutting corners because of falling prices. If you want to make quick money right now, you can choose this path. But if you want to be an excellent brand and be responsible to consumers, you must stick to your principles. It's that simple.