After a previous Logitech advertisement caused huge controversy by comparing customers to dogs, netizens recently uncovered another controversial piece of "abstract marketing." Logitech’s Xiaohongshu official account once used “#heard that this set of gifts can make my husband obedient for a long time#” as a publicity stunt.In the advertisement, the "husband" thanked the "wife" for purchasing Logitech peripherals in an almost surrendering manner. The scene contained a kneeling connotation, which caused many players to resent and complain..
As public opinion continues to ferment, Logitech's official account has now deleted relevant advertising content, and the publicity under the account has turned conservative, basically focusing on picture advertisements showing the product itself.
According to previous news, in late March, Logitech’s Douyin account posted a piece of content that triggered a large number of users’ accusations.Its promotional video stated: "When I lower the price, you come running over like a dog."
This copy was considered to be mocking users as dogs, which angered a large number of users and netizens, and encountered unprecedented resistance.
In response, Logitech China’s official WeChat account officially issued an apology statement,It is said that the illegal content was released by an employee of Shanghai Best Electronics Co., Ltd. without authorization, skipping Logitech China's marketing material review process, and seriously violating Logitech China's brand guidelines., will deeply review the management of the marketing behavior of authorized stores and resolutely prevent such incidents from happening again.
