On May 8, the Mother’s Day event copy released by OPPO caused controversy among netizens. The content of the controversial copy is: My mother has two "husbands", one is my father, and the other is whom she sees twice a year. When I go on a date with my dad, I basically don’t dress up. When I meet my dad, she wants to wear a wedding dress. Some netizens believed that the values of the copywriting were incorrect; others said that the content of the copywriting was just a "joke". The reporter noticed that the copy had been deleted on the afternoon of the 8th.
On the same day, OPPO issued a statement saying that it sincerely apologizes for the controversy caused by this Mother’s Day promotional copy. OPPO stated that its original intention was to break stereotypes and present a more diverse and three-dimensional image of contemporary mothers: mothers can love marathons, be immersed in text creation, or have their own hobbies of chasing stars. OPPO has immediately removed all relevant materials from the shelves, and will carefully listen to criticisms from all parties and comprehensively review the content review mechanism to ensure that such problems will not happen again.
