In the middle of this month, Apple suddenly announced an official price cut without warning. The iPhone 17 Pro series dropped by 1,000 yuan, and the price of the entire series fell directly to a record low since its release.This official price reduction can also be combined with the trade-in activity on Apple’s official website. After the dual discounts are combined, the maximum purchase subsidy can reach 2,000 yuan.The lowest price of the Pro series is only 6,999 yuan, which makes the price/performance ratio extremely high.
At the same time, the iPhone 17 standard version has also received its first official price reduction since its launch. After adding channel subsidies and trade-in deductions from major e-commerce platforms, the lowest price is only 4,499 yuan, which is very competitive among flagship products in the same range.
After the official price reduction of the iPhone 17 series was announced, it instantly triggered a wave of replacements in China. Blogger Digital Chat Station revealed that the sales volume of this series increased significantly after the price reduction., during the W20 week, Apple China completed the activation of 30 million units.
Breaking down the activation data of single products, the cumulative activation volume of iPhone 17 Pro Max has exceeded 13.2 million units, the cumulative activation volume of iPhone 17 Pro has exceeded 7.8 million units, and the cumulative activation volume of iPhone 17 Standard Edition has exceeded 9.16 million units. The market performance of the entire series has far exceeded Apple's expectations when it was released.
Staff at Apple’s offline authorized stores revealed that in previous years, many consumers were waiting for the price adjustment in May. Coupled with the 618 promotion node that will start soon, this wave of discounts will almost certainly be the best window period to buy the iPhone 17 series this year, and it will be difficult to see similar discounts in the future.
Apple's unconventional large-scale price cuts have almost directly disrupted the stock pattern of the entire high-end mobile phone market. Many bloggers have judged that the Android camp will have an even harder time in the future.
