Nearly three years have passed since Take-Two officially announced "GTA 6". So-called leaks about the game's pricing have emerged one after another. There are constant concerns that its retail price may be as high as $100, directly breaking the $80 new standard that "Mario Kart World" and Microsoft have tried to implement. The rumor was revived this weekend when reports surfaced that the Xbox chat assistant told a consumer that the game's standard retail price on the Microsoft Store was $69.99, but the claim was hardly conclusive evidence, let alone a reliable source.
The Xbox Chat Assistant, an AI-powered virtual assistant, is inherently error-prone, especially when dealing with information that hasn't been publicly confirmed. At best, Take-Two CEO Strauss Zelnick has hinted in multiple interviews that the game won't be priced at $100, but that's already within the realm of speculation. If this screenshot of the Xbox Chat Assistant is real (we'll get to that later), it's likely that it just pulled that number from the standard retail price of most other triple-A games. This is definitely not a "leak".
Another problem with this type of statement is that web-based messages like Xbox Chat Assistant can easily be tampered with through the browser's inspect element function. Therefore, screenshots should be taken with a grain of salt unless they come from a reliable source. But then again, due to the error-prone nature of AI assistants themselves, reliable sources are unlikely to take the Xbox Chat Assistant's claims as evidence anyway. Still, I decided to ask the chatbot myself, only to get the same standard response over and over again: "Sorry, I have no information about GTA 6 pricing."
Zelnick once again confirmed this week that "GTA6" will be released on November 19 as planned, and the marketing campaign will start this summer, so the game's pricing will undoubtedly be announced soon. It's likely to maintain the standard $69.99 price point that triple-A games have generally risen to after the launch of PS5 and Xbox Series
No matter what, don't accept this rumor as truth. It's tempting to think that the Xbox Chat Assistant might have accidentally leaked some private information within Microsoft, but if this screenshot is real, it's likely just an AI glitch—a scenario you're all too familiar with if you've used such tools, or even just Googled the issue in the past year or two.