Lei Jun talks about the controversy over charging only once for 1,300 kilometers: I feel helpless that his remarks were taken out of context

Recently, at a special dialogue event at the 32nd Beijing International Book Expo held at the National Convention Center in Beijing, Xiaomi Group Chairman Lei Jun, writer Liu Zhenyun, and host Zhang Lei discussed "Salty Joke".During the conversation, talking about the constant public opinion about Xiaomi Auto over the past year or so, Lei Jun said: Those who want to clean up in the early days will clean up themselves, and ignore them. But the situation escalated, the attack spread to users and car owners, and our matter became serious. "

At the beginning of this year, he conducted about ten live broadcasts to popularize the safety and quality of Xiaomi cars. Among them, the actual live broadcast to clarify the battery life controversy lasted for 15 hours.

Lei Jun also recalled: At the beginning of last year, when I was testing Xiaomi cars, I recorded a video. I said that the YU7 long-range version traveled 1,300 kilometers from Beijing to Shanghai. It was fully charged and only charged once in the middle. I thought it was quite shocking. Its battery life is very good. Everyone thinks that trams cannot run long distances. In fact, I didn’t know this before. It was during a test that I discovered that it only needs to be charged once. This statement was then amplified by trolls, who kept exaggerating it and took the middle sentence out of context to say that it only needs to be charged once for 1,300 kilometers. I said it was fully charged and only charged once during the trip, because there is an original article. Later, after it was taken out of context, people all over the Internet accused me of false marketing propaganda, and there was no end to it. "

Lei Jun said that a large number of misinterpretations and smears have had a big impact on the brand, and it is difficult to change the views of doubters by simply defending.

He also said: "I think it is really difficult to explain when you encounter so many out-of-context quotes and smears, but if you don't explain, it will still have a great impact on your business. We are thinking that we may not be trying to convince those who don't believe in you, but to convince those who believe in you and make those who believe in you believe more. This is what I think is a better way when faced with so many 'salty jokes.'"

He said that you may not need to explain it all over the street, but it may be enough to tell people who believe in you and let them know the ins and outs of this matter.