Xiaomi Automobile SU7 can only be said to perform normally.On December 28, Xiaomi released its first new energy vehicle "Xiaomi SU7", Lei Jun said at the press conference,"I believe that the price of Xiaomi Su7 is indeed a bit expensive, but it must make everyone feel that the price is reasonable."On December 29, Xiaomi's stock price opened lower, once falling by more than 5%.It seems that the market and Lei Jun have completely different ideas.
Xiaomi Auto’s positioning of Xiaomi SU7 is"C-class high-performance ecological technology car", Lei Jun said at the press conference that he would make SU7 a car that can compete with Porsche and Tesla.DreamCar, and tell everyone,"Don't shout 99,000, and don't talk about 140,000.9, you still have to respect technology.".
Just looking at the appearance without looking at the parameters is indeed comparable to Porsche. And according to the press conference, the parameters of the SU7max version are indeed comparable to the Porsche Taycan. At this time, it is a matter of price.
But this time netizens have seen a lot and pointed at Xiaomi Auto’s Ctrlc+Ctrlv technology. To paraphrase Luo Yonghao’s words:“We are all solution integrators”.
SU7 technology
Lei Jun repeatedly emphasized technology at the press conference, focusing on the three aspects of electrification, autonomous driving and smart cockpit technologies based on the Modena platform architecture, and constantly conveying to the outside world that the company will focus on"People and Cars"ecological layout.
At this press conference,Xiaomi released three "hard core" technologies in one breath, including Xiaomi super motor, CTB integrated battery technology and 9100-ton integrated large die-casting equipment cluster system.
This mass production car is equipped withXiaomi super motor V6, V6s, speed reaches 21000rpm, the peak torque reaches 500N.m, the peak power is 275kW, and the power density is 6.78kW/kg. The V8S super motor installed in 2025 has a speed of 27200rpm, a maximum horsepower of 578ps, a peak power of 425kW, a peak torque of 635N.m, a maximum efficiency of 98.11%, and a power density of 10.14kW/kg.(How much changes there will be in the future, I can’t say.)
Based on this set of data, we were originally at the top of the list of new energy vehicles, but our friends came out halfway and were slightly better.In order to return to the first place, Xiaomi announced at the press conference that it has begun pre-research on the next generation super motor technology, using carbon fiber laser winding process.The speed reaches 35000rpm.
In terms of integrated die-casting, Xiaomi benchmarks against Tesla, its self-designed 9,100-ton integrated large die-casting equipment cluster system has integrated 72 parts of the rear floor of Xiaomi cars into one, reducing 840 solder joints, reducing weight by 17%, and reducing production hours by 45%. It is 17% larger than the projected area of the Tesla Model Y rear floor. At the same time, Xiaomi is also developing its own Mi Titan alloy material to match the die-casting process.
From a technical point of view, Xiaomi does have the ambition to make breakthroughs, but from the outside, Xiaomi SU7 has no "intention".It's just that the appearance is similar to the Porsche Taycan. If the price is right, it will make consumers have the impulse to spend.
After Lei Jun said, "It's not 99,000 or 149,000, it's expensive, it's expensive." The purchasing power of young people has become the biggest problem. Finally, Xiaomi's existing fans,Most of them know and love Xiaomi from "the best value for money".
On the largest "youth DIY and experience sharing video platform", many people are even sharing Mi 6 DIY tutorials. The videos are full of comments and barrages saying "Mi 6 will fight again in XX years". Can they support it?Xiaomi car sales exceed 100,000 in 2024, the target of selling 900,000 vehicles within 3 years, only time will tell us the answer.
Dismantling of the supply strength of Xiaomi’s industrial chain
Before the market gives the final answer, we assume that Xiaomi Motors has a large enough audience to support the company's sales targets, and then the company's production capacity becomes the biggest ceiling that limits its ability to complete its sales targets. According to predictions by netizens on social media, under ideal circumstances, Xiaomi cars willXiaomi Auto's production capacity will reach 100,000 units by the end of 2024.
Looking back at the development history of Xiaomi Auto, Xiaomi’s first step in building a car was the acquisition of Deepmotion in September 2021., providing full-stack software solutions including perception, positioning, planning, and control for advanced assisted driving and autonomous driving applications. By 2022, Xiaomi's autonomous driving technology has formulated a technology layout strategy of full-stack self-developed algorithms, covering core autonomous driving technology fields such as perception prediction, high-precision positioning, and decision-making planning. It has built a fully self-developed data closed-loop system to efficiently drive iteration of core algorithms and product functions.
June 2022,Xiaomi has established an elite R&D team of more than 500 people in the field of autonomous driving, covering 50 top experts in fields such as autonomous driving hardware, perception and control algorithms, and high-precision maps. At the same time, it has invested a large amount of enterprise-level chips and sensor core components in the upstream and downstream of the autonomous driving industry chain, with a total related investment of nearly 2 billion yuan. In August 2022, Xiaomi announced that Xiaomi would invest 3.3 billion yuan in R&D expenses in the first phase of the autonomous driving field.
In Xiaomi's autonomous driving test, the test vehicle has achieved parking scenarios such as automatic U-turn without protection, bypassing the accident car, automatic parking into position, and automatic mechanical charging. The performance is similar to that of current mainstream models..
Hardware investment, Xiaomi first increased its holdings in Tongyu Automobile and entered the field of automotive intelligent chassis system supply., directly covers a series of intelligent braking products such as wire-by-wire electronic hydraulic braking system (EHB), integrated wire-controlled electronic hydraulic braking system (iEHB), electronic parking brake system (EPB), anti-lock braking system (ABS), electronic stability control system (ESC), etc. Faced with Xiaomi Motors’ sales target of 100,000 units in the first year, Tongyu Automobile’s two major production bases in Jiading, Jiangxi and Yichun, Jiangxi, have an annual supply capacity of 1.5 million units, which is enough to cover Xiaomi’s sales targets.
In terms of batteries, Xiaomi has also invested in sodium-ion battery developer Lingyisi in addition to mature suppliers in the current market., in addition, thermal management companies and semiconductor companies are trying to create a "manufacturing ecological chain" around new energy vehicles.
At this point, Xiaomi Motors is ready for everything. It only needs a vehicle assembly plant., in November this year, it was reported that Xiaomi invited BAIC to participate in a closed-door meeting. Although BAIC kept silent on the matter,It is generally believed that Xiaomi’s vehicle assembly plant is BAIC. In terms of production capacity, referring to the production capacity growth of new car-making forces, Tesla Model 3 shipped only 8,000 units in the first quarter and only 18,000 units in the second quarter. Netizens are actually quite optimistic about Xiaomi Motors’ production capacity of 100,000 units in 2024.
Who is Xiaomi Auto’s opponent?
After Xiaomi Motors, the domestic new energy vehicle track has become increasingly crowded, because it still refuses to disclose the price., this is normal and is also a method of marketing. Therefore, we briefly sort out the new energy vehicle companies currently on sale.
According to Haitong Securities’ sales data of various car manufacturers,NIOThe price range of sales models is 298,000-598,000 yuan. If the ES6's sales proportion grows steadily, its average selling price will be approximately 300,000-400,000 yuan;XiaopengThe price range of models on sale is 148,900-419,900 yuan. If the G6’s sales share grows steadily, its average selling price will be approximately 210,000-300,000 yuan;Ask the worldThe average selling price is about 200,000-350,000 yuan.
Among traditional car companies,Very kryptonianBecause 001 accounts for the majority of sales, the average selling price is in the range of 270,000-350,000 yuan;GAC AianAIONS accounts for a relatively high proportion of sales, with an average selling price in the range of approximately 130,000-170,000 yuan;Zero runDue to the high proportion of C11, the average selling price is 150,000-200,000 yuan;dark blueThe average selling price is 150,000-200,000 yuan;BYDThe highest proportion of models on sale is between 100,000 and 200,000 yuan;Gain momentumThe average selling price is 350,000-450,000 yuan;auspiciousThe average selling price is 130,000-170,000 yuan;Wulingare concentrated between 40,000 and 70,000 yuan; for foreign car companies,TeslaThe average selling price is 250,000-300,000 yuan;publicThe average selling price is 150,000-200,000 yuan.
Since Lei Jun has said that the price of SU7 will not be less than 149,000 yuan, its main competitors may be new car-making forces such as Xpeng, Weilai, and Cyrus., as a result, its smart cockpit, autonomous driving and other functions will face siege from a group of old players.Whether it can break through and what differentiated features it can rely on to break through has become an urgent issue that Xiaomi Motors needs to solve.. And Lei Jun mentioned something at the scene“Cars with the same configuration cost more than 400,000 yuan.”. Can guessThe SU7MAX version may be around 300,000, and according to reviews on major social platforms, this price is also the most competitive.The standard version of SU7 is extremely competitive at around 200,000 yuan..
Smart cockpitOn the other hand, Huawei's Hongmeng Cockpit and Ideal are currently recognized as manufacturers with better products in the industry, especially Huawei's Hongmeng Cockpit, which can "seamlessly connect" with the Hongmeng mobile operating system. In view of theThe Paper OS previously launched by Xiaomi, its smart cockpit is probably aimed at Huawei. Unfortunately, judging from the current feedback on social platforms, the praise is not high. How Xiaomi ensures system stability and interactive adaptability has become the primary issue that needs to be solved.
Autonomous drivingOn the other hand, there are numerous L3L4 autonomous driving car companies currently on the road for testing. On December 29, Cyrus Automobile obtained L3 autonomous driving test licenses from Chongqing and Shenzhen. Wenjie M9 can start road testing in specific areas, while Xiaomi currently only has a "Reuters autonomous driving test license" and no official content.
Prior to this, in addition to Baidu, which had already obtained an autonomous driving test license, BYD, Changan, BMW, Xpeng, etc. had all obtained L3 driving test licenses.Alibaba has also obtained the country's first batch of L4 "main driver and unmanned" self-driving truck public road test licenses.
After reading the entire press conference and the comments from netizens, everyone currently only admires and looks forward to its appearance and price.Xiaomi Automobile SU7 can only be said to perform normally. Xiaomi, which just entered the game today, can only rely on time for answers to all its business plans. What it lacks most is precisely time.Faced with the blockade of many companies, Xiaomi Motors is really "the last entrepreneurial venture in life that bears all the reputation of Lei Jun."