Today, Weilai officially launched its first mobile phone NIOPhone, which is available in three versions, priced starting from 6,499 yuan, with the top model priced at 7,499 yuan. Unlike other mobile phones on the market, NIO's NIO Phone has zero system advertisements and zero commercial pre-installation. Li Bin said:"Nio NIO Phone will not carry advertisements, nor will it make money through advertisements."
Regarding the issue of zero ads, Li Bin also shared an interesting story. The reason why Weilai achieved zero ads on its mobile phones was because in his own life, his wife was driven "crazy" by the ads of a domestic mobile phone.
Previously, Li Bin also joked that he once told his team that you don’t have many TV stations, so how can you make money from advertising? At the same time, in order to prevent new mobile phones from adding advertisements, NIO directly cut off the advertising interface of NIOPhone, while also improving user privacy protection.
In addition, Weilai’s first mobile phone is priced starting at 6,499 yuan. Li Bin said,Although the NIO phone is designed for NIO car owners, even if you are not a car owner, there are many reasons to buy it. It is a flagship phone with very high configuration, high recognition and no pre-installation.
Therefore, the starting price of NIO Phone of 6,499 yuan is very appropriate, and the current sales volume has exceeded expectations.
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