Elon Musk is determined to build the X social media platform into a paradise for creators. He hopes to use the growing group of high-quality content creators as a "honeypot" to retain and expand X's user base. This is one of his bets. Of course, to attract content creators, you need serious funding. Judging from MrBeast's recent returns, X will definitely bring the necessary wealth.

X’s advertising revenue sharing program for content creators currently only has three requirements:

  • Subscribe to XPremium or connect with a verified organization

  • Cumulative at least 5 million organic impressions in the past 3 months

  • At least 500 followers

    • As one of the highest paid content creators in the world, MrBeast is certainly eligible to participate in X's advertising revenue sharing program. In fact, Time magazine included the famous YouTuber in its list of the 100 most influential people of 2023.

    This is the crux of the matter. In a recent X post, MrBeast announced that his first video on the social media platform has earned him $263,655 to date, based on 156 million impressions and over 5 million engagements.

    Of course, given that MrBeast’s videos are heavily advertised, his revenue per view may be significantly higher than that of an average content creator. Still, this anecdote is conclusive proof that X's revenue-sharing plan works.

    We mentioned in the previous article that X has reached a product delivery partnership with Shopify. The deal will enable Shopify merchants to leverage the X network to expand their reach.

    X continues to see relatively healthy user growth, according to key metrics Elon Musk shared in early January. In July this year, the number of active users on the platform reached 339 billion seconds. By early January 2024, this metric had grown to 384.2 billion active user seconds, equivalent to a 13% increase in just about 6 months.

    The platform faces growing advertiser boycotts months after Elon Musk became embroiled in controversy surrounding the war in Gaza. Additionally, MediaMatters revealed that on the X platform, some anti-Semitic content was displayed next to IBM ads, prompting large advertisers to stop spending on the platform.