Sony CEO wants PlayStation ecosystem to expand into PC, AI and cloud

Yoshida has a comprehensive vision for the brand: "In short, wherever there is computing, it will be everywhere, users will be able to seamlessly play their favorite games, players will be able to find places to play games in different spaces, and PlayStation will remain our core product, and we will bring games The experience extends to PC, mobile and cloud. Players on PC platforms will have to wait around two to three years for PlayStation exclusives to leave their home console origins - thankfully, more conversions may be on the way (hopefully shortening the lead time...)."

The discussion moved on to gaming subscription services, which has also been a hot topic of late. Yoshida seems content with the company's normal operating model: "We have a subscription business model. At the same time, people usually only play one game at a time, so an all-you-can-eat multiple games may not be as valuable compared to a video streaming service. We balance a hybrid service on PlayStation Network: subscriptions as well as paid content. Microsoft is the market leader with its Xbox and PC GamePass services, and now it has acquired Activision Blizzard."

Sony's CEO remains calm about his company's main rivals: "Healthy competition is necessary for the development of the gaming industry. At Sony, we believe it is important to provide players with different gaming options, so we will continue to work hard to achieve this goal."

Yoshida's stance on artificial intelligence is quite balanced - greater integration of AI technology in PlayStation development companies is inevitable: "Convergence and computing are a big trend, and artificial intelligence is also born from computing. Therefore, we cannot hinder the development of technology, but at the same time, entertainment is also a people-centered industry... which forms the basis of entertainment." Content is generated by creators and is copyrighted. Creator participation is therefore crucial. Therefore, Sony positions artificial intelligence as a technology that supports creators and should not replace creators... Games are computer software and are made with programming languages. LLM (Large Language Model) helps simplify the game development process and allows creators to focus more on creation. "