MrBeast, a super internet celebrity with 234 million fans on YouTube, officially announced his entry into Station B on Tuesday and released a 90-second video. This video brings together the most popular clips from his previous videos and quickly received more than 3 million views and 270,000 likes.
"This is going to be an interesting journey," MrBeast said in the video, and encouraged Chinese netizens to leave him messages telling him what kind of content they would like to see. One user commented: "I'm witnessing history."
Eyal Baumel, president of Yoola, the video MCN agency responsible for promoting MrBeast in China, said he chose Bilibili as the debut platform in China because it is very similar to online video sharing and social media platforms in the United States.
Baumel also revealed that the YouTube star plans to expand his influence to other Chinese platforms such as Douyin, Kuaishou, Weibo and Xiaohongshu in the coming months.
Previously, Chinese fans created a Bilibili account for MrBeast and shared some of his videos. Baumel revealed that his team has now taken control of the account in order to post new content.