[Beingmate: The focus of competition in the infant formula industry has shifted from price war to comprehensive competition] On September 24th, Beingmate stated during a recent survey at the reception institution that the current infant formula industry is in a stage of parallel competition between stock games and structural upgrades. The concentration of the industry continues to increase, and the focus of competition has shifted from price war to a comprehensive competition of formula scientific research, omni-channel services and brand mentality. Based on the strategic plan, the company will continue to seize market share and increase the total customer price. On the other hand, it will insist on taking mothers and infants as the origin of traffic, rely on technology to enable in-depth operations for users, and extend to a comprehensive enterprise for family professional consumption.