B[The three departments jointly issued the "Agricultural Brand Protection Special Action Implementation Plan (2026-2027)"] On October 9, in order to thoroughly implement the decisions and arrangements of the Party Central Committee and the State Council, strengthen agricultural brand protection, severely crack down on infringement and illegal activities, create a fair and orderly market environment, boost consumer confidence, and protect farmers' interests, the Ministry of Agriculture and Rural Affairs, the State Administration for Market Regulation, and the State Intellectual Property Office recently jointly issued the "Agricultural Brand Protection Special Action Implementation Plan (2026-2027)." This special operation has four key tasks:
The first is to strengthen the quality and safety supervision and law enforcement of brand primary agricultural products. Promote brand authorization management, establish a traceability system for the entire process of production, processing, and sales, and promote branded agricultural products to be the first to achieve full traceability, so that their sources can be traced, their destinations can be traced, and their responsibilities can be held accountable.
The second is to severely crack down on illegal activities in the field of agriculture-related trademarks and patents. Strictly investigate and punish illegal activities such as agricultural trademark infringement, geographical indication infringement, and counterfeit patents, strictly regulate the use of deceptive trademarks in the agricultural field and other behaviors that mislead the public, and investigate and punish violations of collective trademarks and certification trademark use management rules in accordance with the law.
The third is to severely crack down on unfair competition. Strictly crack down on unfair competition behaviors such as "free riding" and "famous brand", focusing on the unauthorized use of unique and similar names, packaging, decoration and other confusing behaviors such as well-known regional public brands and geographical indication brands, focusing on investigating and punishing operators who make false or misleading commercial publicity about their product performance, functions, quality, sales status, user evaluations, honors, etc., as well as behaviors that damage competitors through commercial slander and other means.
The fourth is to strengthen administrative protection of agricultural-related intellectual property rights. Support agricultural brand entities to strengthen the protection of brand rights and interests through multi-dimensional intellectual property layout such as trademarks, patents, geographical indications, and new plant varieties. Standardize trademark registration management to prevent and stop malicious registration. B[Offline consumption during the National Day holiday in Sichuan nearly 87 billion yuan, a year-on-year increase of 6.1%] According to the official Weibo account of the Sichuan Provincial Department of Commerce on October 8, according to monitoring by the Department of Commerce, the province’s 550 key commercial and circulation enterprises achieved a cumulative sales (turnover) of 4.49 billion yuan during the National Day holiday, a year-on-year increase of 3.4%. According to UnionPay Business Big Data, a total of 250 million purchases were made offline in the province, a year-on-year increase of 12.1%. Experiential consumption grew significantly; the consumption amount was 86.96 billion yuan, a year-on-year increase of 6.1%. During the festival, the province's 160 new "Shuli Comfortable" consumption scenes attracted a total of more than 25 million passengers, driving consumption of more than 22 billion yuan. Sales of smart wearable devices more than doubled, and sales of outdoor sports equipment increased by more than 35% year-on-year. B[Shanghai’s online and offline consumption during the National Day holiday reached 76.24 billion yuan, a year-on-year increase of 9.9%] On October 8, according to the Shanghai Municipal Commerce Commission, on this year’s National Day, Shanghai will conduct more than 200 consumption promotion activities during the holiday with the theme of “Love Shop in Shanghai, Celebrate National Day”. During the National Day holiday (September 30 to October 6), Shanghai’s online and offline consumption amounted to 76.24 billion yuan, a year-on-year increase of 9.9%. Among them, offline consumption amounted to 40.04 billion yuan, a year-on-year increase of 15.1%; online consumption amounted to 36.2 billion yuan, a year-on-year increase of 4.7%. The consumption amount in the 19 municipal business districts monitored was 5.62 billion yuan, a year-on-year increase of 14.5%, and the average daily store customer flow was 3.964 million people, a year-on-year increase of 1.9%. B[Fujian Province optimizes and adjusts the housing provident fund policy: further broadens the scope of provident fund withdrawal and use] October 1, Fujian recently launched a new policy to optimize and adjust the housing provident fund. On the basis of the provident fund withdrawal policy introduced at the beginning of the year for renovations and parking spaces, the scope of provident fund withdrawals has been further expanded, new measures have been added to benefit the people from withdrawals of property fees and house purchase deed taxes, and policies for withdrawals for renovations and loan repayments have been simultaneously optimized to promote housing consumption and serve people's livelihood. The new policy supports the withdrawal of owner-occupied housing property fees and expands the scenarios for withdrawal of housing consumption. Depositors are supported in applying to withdraw housing provident funds to pay property fees for self-occupied housing in the family's name. They can apply for withdrawals on a half-year or annual basis, effectively reducing the economic pressure on people's long-term property payments and allowing provident fund dividends to run through the entire process of living safely. The New Deal introduces a new policy on the withdrawal of property purchase deed tax and improves financial support for home ownership.
The deed tax paid for house purchase can be included in the total house purchase expenditure, and the depositor is allowed to withdraw the account balance to pay the house purchase deed tax, accurately resolving the financial pressure on the masses in all aspects of home purchase, and fully supporting the rigid and improved housing consumption demand. The New Deal also further optimizes loan repayment and withdrawal policies to make the use of loan repayment funds more convenient. Increase the frequency of loan repayment withdrawals, and depositors can apply to withdraw housing provident funds on a monthly or annual basis to repay home purchase loans. When repaying housing loans outside the province, there is no need to submit the household registration certificate, provident fund payment certificate or social security payment certificate of the depositor or spouse in the place where the house is purchased. This further simplifies the materials, lowers the threshold, and effectively reduces the loan repayment burden of depositing employees. B[Office of the State Council: Cultivate a group of event operators with strong market competitiveness and high degree of professionalism to maintain the order of event communication copyright] On September 30, the General Office of the State Council issued the "Opinions on Developing Sports Events to Stimulate Consumption Vitality." It pointed out that the business entities should be strengthened. Cultivate a group of event operating entities with strong market competitiveness and high degree of professionalism, and support enterprises in cultural media, fitness and leisure, equipment manufacturing, technological innovation and other fields to participate in the organization and operation of event activities. Maintain the order of event communication copyright, encourage event copyright holders to deepen cooperation with mainstream media, commercial platforms, etc., and obtain legitimate income through event broadcast rights, sponsorship and investment rights, etc. Places that have the conditions to do so can study and formulate incentive policies such as event diversion, scene innovation, and employment support on the premise of complying with relevant national regulations. B[Smart Glasses Acoustic Performance Test Specifications Will Be Officially Implemented from October 2] On September 30, reporters learned from the State Administration for Market Regulation today that the national metrology technical specification "Smart Glasses Acoustic Performance Test Specifications" will be officially implemented from October 2, which will delineate a unified technical scale for the acoustic performance testing of smart glasses. With the rapid development of artificial intelligence, smart glasses are used in daily life and office scenes, becoming an important carrier of human-computer interaction. They connect to mobile phones through Bluetooth to realize core functions such as calls, audio playback, and voice interaction. The acoustic performance is directly related to the user experience and hearing health. The "Specification" directly addresses the pain points of the industry and responds to the consumer concerns of the public. It establishes a standardized testing process around the two modules of "sound collection" and "sound playback", and focuses on three key evaluation dimensions: first, the frequency response index of collection and playback, which ensures that the sound reproduction of recording and playback is close to the real hearing experience of the human ear; second, the microphone collection directional performance, which assesses the equipment's ability to pick up the wearer's voice and other sounds coming from different directions, and distinguish environmental background noise;
The third is to play the sound leakage test to prevent sound leakage and protect the privacy of users' calls and listening. The relevant tests must be carried out in an anechoic room. With the help of professional high-precision measurement equipment such as head and torso simulators, measurement microphones, and acoustic analyzers, the interference of environmental reflection sound can be avoided to the greatest extent, and the test data can be ensured to be objective and reliable. Build a complete testing system for the acoustic performance of smart glasses. The "Specifications" will provide a unified measurement basis for smart glasses product R&D optimization and factory inspection, curb false parameters, and protect consumers' hearing health and call privacy. (CCTV News) B[The purchase subsidy for trade-in smart homes in Zhejiang Province will be implemented from now on, with a maximum subsidy of 1,500 yuan per item] On September 30, it was learned from the Zhejiang Provincial Department of Commerce that from now until December 31, the 2026 trade-in smart home purchase subsidy for consumer goods will be carried out throughout the province. Individual consumers who purchase 10 categories of smart home products can enjoy subsidies at 15% of the final transaction price, with a maximum subsidy of 1,500 yuan per item. This subsidy covers 10 categories of smart home products, and the products must have at least one smart function. Specifically, they include: smart door locks (including smart cameras), smart humidifiers/dehumidifiers (including smart air purifiers), smart sweepers/floor scrubbers (including smart window cleaning robots), smart range hoods, smart gas stoves/integrated stoves, smart dishwashers (including disinfection cabinets), smart toilets (including toilet seats), smart cameras (including action cameras), smart beds/mattresses (including massage chairs and sofas), and smart microwave ovens (including micro-steaming and baking machines). (Chao News) B[The State Administration for Market Regulation holds an administrative guidance meeting on online platform food safety] September 30th. Recently, the State Administration for Market Regulation held an administrative guidance meeting on online platform food safety to further consolidate the main responsibilities of online platform food safety, refine online risk management and control measures, and strive to build a strong online food safety defense line and create a standardized, orderly, and safe online food consumption environment. The meeting required that market supervision departments at all levels should continue to strengthen online food safety supervision and law enforcement, expand the coverage of random inspections, increase targeted governance efforts, and accurately investigate and resolve various food safety risks. It is necessary to continue to promote online food safety compliance and quality improvement actions, carry out compliance guidance and warning education on a regular basis, urge platforms and network operators to standardize business behaviors, strengthen safety awareness, improve management levels, standardize market order with precise supervision, and promote high-quality development of the industry. B[Ministry of Agriculture and Rural Affairs: Implement the Big Agriculture and Big Food Concepts and accelerate the construction of a diversified food supply system] On September 29, the State Council Information Office held a series of press conferences with the theme of "Starting the 15th Five-Year Plan". At the press conference, the relevant person in charge of the Ministry of Agriculture and Rural Affairs introduced that both output and quality should be emphasized to enhance the comprehensive agricultural production capacity and quality benefits. In order to adapt to changes in the consumption demands of urban and rural residents and stabilize the jobs of the 1.4 billion Chinese people, we must not only ensure stable supply, but also optimize the structure and improve quality. We will not relax our focus on grain production, work hard to stabilize area and increase yields, continuously improve comprehensive agricultural production capabilities, and make every effort to ensure a stable and safe supply of grain and other important agricultural products. On this basis, we should implement the big agricultural concept and the big food concept, accelerate the construction of a diversified food supply system, optimize the variety structure, improve quality and quality, promote the transformation of agricultural development from output-oriented to equal emphasis on output and quality, and improve the adaptability of production and demand. B[Severe crackdown on forced shopping and illegal online solicitation. Ministry of Culture and Tourism: Continue to rectify market order] On September 24, the State Council Information Office held a series of press conferences on the theme of "Starting the 15th Five-Year Plan". At the press conference, the relevant person in charge of the Ministry of Culture and Tourism introduced that we will work with relevant departments to continue to strengthen the joint force of tourism-related safety supervision, carry out regular risk investigation and management, and strengthen safety management and emergency response during key periods such as holidays, flood and summer seasons, as well as tourism-related transportation, fire protection, special equipment and other key areas to effectively protect the safety of tourists' lives and property. At the same time, we will continue to carry out in-depth special rectification of the order of the national tourism market and severely crack down on forced shopping and illegal online solicitation. Since the beginning of this year, the number of tourism complaints nationwide has dropped by 39.24% year-on-year. We will insist on asking the people for their needs and suggestions, open up channels for tourist evaluation and feedback, improve the tourism market credit system, carry out civilized tourism promotion and guidance, and create a safe, orderly, civilized and honest tourism consumption environment for tourists. B[Eight departments announced the list of the third batch of pilot areas for the comprehensive promotion of quarter-hour convenient living areas in cities] On September 21, the general offices of eight departments including the Ministry of Commerce announced the third batch of pilot areas for the comprehensive promotion of fifteen-minute convenient living areas in cities. 1. Promoting pilot areas across the region is the backbone of the expansion and upgrading of the construction of convenient living areas. It is necessary to delineate the total number of living areas, clarify annual tasks, and use about two years to achieve full coverage of convenient living areas in the main urban areas of pilot cities and qualified county communities. It is necessary to adhere to the "one circle, one policy" policy based on local conditions, and rationally determine the path to construct a convenient living circle based on the population structure, location conditions, functional positioning, and resource endowments. It is necessary to promote the upgrading of business formats, services and management, encourage offline consumption, enrich warm and innovative offline consumption scenarios, actively promote the construction of silver-haired golden streets and children's fun parks, and build a convenient living circle into an all-age-friendly quality living circle that is suitable for living, working, traveling and shopping, and suitable for both old and young.
It is necessary to create a batch of models of convenient living areas in categories, strengthen policy innovation, system innovation, management innovation, and model innovation, form a batch of typical experiences that can be replicated and promoted, and strengthen news publicity and experience exchanges. 2. Relevant provincial departments should increase work guidance and support, urge pilot areas to strengthen organizational leadership, refine work plans, and strengthen policy integration. It is necessary to promote relevant business associations to give full play to the advantages of experts and member companies, support pilot areas to hold investment matchmaking meetings and seminars to revitalize community commercial facilities, attract operators, brand owners, social capital and financial institutions to participate, integrate multiple resources, and form a synergy for work. B[Sichuan approves in principle the “Fifteenth Five-Year Plan for Sports Development in Sichuan Province”] On September 21, the Sichuan Provincial People’s Government issued a reply in principle agreeing with the “Fifteenth Five-Year Plan for Sports Development in Sichuan Province” (hereinafter referred to as the “Plan”), and requested the Provincial Sports Bureau to conscientiously organize and implement it. The draft of the "Plan" shows that by 2030, breakthrough progress will be made in building a strong sports province, the total scale of the sports industry will reach 400 billion yuan, and the total scale of residents' sports consumption will exceed 310 billion yuan. Promote the construction of a strong chain in the sports industry, focus on the development of the four major areas of competition performances, outdoor sports, sports manufacturing, and healthy e-sports. Support Chengdu, Mianyang, Dazhou, Ziyang and other places to create a number of tens of billions-level sports manufacturing clusters. Encourage Guang'an, Leshan, Neijiang and other qualified regions to accelerate the development of sports manufacturing. There are plans to cultivate listed companies, individual champions, and leading companies, and support local brands to become bigger and stronger. B[Ministry of Agriculture and Rural Affairs: Pig and pork prices fluctuate within a narrow range in the third week of September] According to the Ministry of Agriculture and Rural Affairs’ monitoring of 500 county fairs and collection points, last week (the third week of September, September 14-20, the same below), the national live pig price was 11.48 yuan/kg, a month-on-month decrease of 0.5%; the pork market price was 21.18 yuan/kg, a month-on-month decrease of 0.2%. According to the monitoring and dispatching of 200 wholesale markets by the Ministry of Agriculture and Rural Affairs, the average price of pork wholesale markets across the country last week was 16.40 yuan/kg, an increase of 0.7% month-on-month and a year-on-year decrease of 16.1%. Expert analysis believes that as the Mid-Autumn Festival approaches last week, breeding entities are actively selling pigs, and pig prices have fallen slightly. Wholesalers, food processing and catering companies have increased their stockings, which has driven up pork wholesale prices. However, the overall support for consumer demand in the end market is limited, and pork market prices have fallen slightly. Looking ahead to the market outlook, pig and pork prices are expected to continue to fluctuate within a narrow range this week. B[Wang Weiming, chief engineer of the Ministry of Industry and Information Technology: Management measures for vehicle modification will be introduced to further increase the potential of automobile consumption] On September 19, Wang Weiming, chief engineer of the Ministry of Industry and Information Technology, said at the 2026 China Automotive Industry Development (TEDA) International Forum that the current new round of scientific and technological revolution and industrial revolution are advancing in depth, and the Chinese automobile industry is also facing a critical period of transformation and upgrading to improve quality and efficiency. In order to strengthen top-level planning and collaboration among all parties and promote high-quality development of the industry, the Ministry of Industry and Information Technology took the lead in issuing the "15th Five-Year Plan for the Development of the Intelligent Connected New Energy Vehicle Industry." In the next step, the Ministry of Industry and Information Technology will work with relevant departments to implement comprehensive policies and make targeted efforts to continuously improve the innovation, competitiveness, and comprehensive strength of the automobile industry, and accelerate the construction of a powerful automobile country. In terms of expanding consumption in the automobile market, it is necessary to implement "old-for-new" automobiles, bring new energy vehicles to rural areas, pilot projects for charging and swapping facilities in counties to make up for shortcomings, comprehensively apply hydrogen energy, systematically promote the large-scale application of new energy heavy trucks, introduce vehicle modification management measures, and improve the automobile export guarantee system to further increase the potential of automobile consumption. B[The “Fifteenth Five-Year Plan for the Development of the Cultural Industry” was issued: Promote the deep integration of artificial intelligence with key links in the industrial chain such as content creation, communication and distribution, and consumer experience] On September 18, the Ministry of Culture and Tourism issued the “Fifteenth Five-Year Plan for the Development of the Cultural Industry”, which pointed out that the deep integration of artificial intelligence with key links in the industrial chain such as content creation, communication and distribution, and consumer experience will be promoted. Encourage cultural enterprises to improve their research and development, production, management, and service processes based on artificial intelligence technological transformation. Cultivate large-model application products for specific cultural scenarios and subdivided cultural industries, and support the development of lightweight artificial intelligence applications. Expand artificial intelligence application scenarios in animation, performing arts, creative design, cultural museums and other fields. Promote the digital and intelligent upgrading of cultural venues and facilities. B[The “Fifteenth Five-Year Plan for the Development of Cultural Industry” was issued: Cultivate patient capital in the cultural field and expand long-term investment] On September 18, the Ministry of Culture and Tourism issued the “Fifteenth Five-Year Plan for the Development of the Cultural Industry”, which pointed out that the implementation of major cultural industry project-driven strategies will support various localities to focus on business improvement, consumption promotion, cultural and tourism integration, etc., optimize investment directions and structures, and build high-quality cultural industry projects with a leading role. We will coordinate the optimization of increments and revitalize existing stocks, strengthen scientific demonstration of project construction, standardize project construction management, and prevent idle waste. Improve project planning, construction, and operation levels. Coordinate and make good use of various government investment tools, give full play to the role of government investment funds, and encourage social capital to invest in cultural industries. Support private enterprises to participate in the construction of cultural industry projects and enhance market investment vitality and growth momentum. Cultivate patient capital in the cultural field and expand long-term investment. B[The “Fifteenth Five-Year Plan for Cultural Industry Development” is issued: The scale, overall strength and comprehensive benefits of the cultural industry will jump by 2030] On September 18, the Ministry of Culture and Tourism issued the “Fifteenth Five-Year Plan for Cultural Industry Development”, which pointed out that by 2030, the added value of cultural and related industries will account for a steady increase in the proportion of GDP, the industrial scale, overall strength and comprehensive benefits will jump, and the high-quality development of the cultural industry will achieve remarkable results. The cultural industry system has become more complete, industrial innovation capabilities have been significantly enhanced, the supply of high-quality cultural products has become more abundant, the cultural market has become more prosperous, cultural consumption has become more active, the international competitiveness of the cultural industry has steadily improved, the pillar status of the cultural industry has been more consolidated, and its role in promoting economic and social development and the all-round development of people has become more prominent. B[Commentator of "Qiushi" magazine: Focus on solving the contradiction between strong supply and weak demand based on our advantages] On September 16th, a commentator in "Qiushi" magazine pointed out that we have the foundation, conditions and ability to solve the contradiction between strong supply and weak demand, and achieve benign interaction and mutual promotion of supply and demand at a higher level. It is necessary to view the current situation dialectically, accurately grasp the changing laws of supply and demand, fully tap economic potential, make full use of development advantages, continuously improve the adaptability of supply and demand, and promote the continuous development of the economy in a new and better direction. On the one hand, we must be based on the current situation, adhere to the close integration of investment in things and investment in people, accelerate the implementation of major projects in the "15th Five-Year Plan", thoroughly implement special actions to boost consumption, and fully unleash the potential of domestic demand. On the other hand, we must take a long-term view, further comprehensively deepen reform and opening up, improve the systems and mechanisms that support comprehensive innovation, accelerate the construction of a high-level socialist market economic system, and promote the formation of more economic development models dominated by domestic demand, consumption-driven, and endogenous growth, so as to provide strong impetus for sustained and healthy economic development.
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