[The State Administration for Market Regulation deploys multiple measures to jointly build a safe consumption ecosystem] November 11th, focusing on the theme of "Safe Consumption, Shared by You and Me" for the National Optimizing Consumption Environment Month in 2026, the State Administration for Market Regulation yesterday (10th) held a symposium on platform companies' safe consumption commitments to guide platform companies to make safe consumption commitments and improve consumer experience. The State Administration for Market Regulation proposed that the platform should establish and improve the first-inquiry responsibility and advance compensation system, improve the level of AI customer service, and connect it with manual customer service to handle consumer disputes in a timely manner. At present, the three-year action to optimize the consumption environment and the National Optimizing the Consumption Environment Month are being promoted simultaneously. The national safe consumption platform has been launched. Merchants can publicize the safe consumption logo and obtain traffic support. Consumers can check the credit of merchants and conveniently evaluate and protect their rights. The platform will also launch a one-click reconciliation function next year to build an ecosystem of safe consumption jointly built by all parties.