B · Normal
[Inventories of some wine merchants fell by 10%-20% The turnover of mainstream famous wines is accelerating] On October 11, according to dealers, wholesalers and terminal retailers in Henan, Shandong, Guangdong, Anhui and other places, it was learned that channel inventory is still being depleted in general, and the inventory of some wine merchants interviewed has dropped by about 10%-20% year-on-year. The turnover of large-scale famous wines is relatively fast, and some terminal inventories have been controlled at 1-2 months; however, some developed products, small and medium-sized brands and historical legacy inventory are still difficult to digest, and inventory pressure remains more in the dealers and wholesalers. More and more wine merchants are adopting the form of quick replenishment for small orders and investing limited funds in products with more stable sales. The destocking of liquor channels is moving from quantity reduction to a new stage of structural adjustment. (wine trader)
Comments