["2026 China Ice and Snow Industry Development Research Report" released, industry scale exceeds one trillion] On October 16th, the "2026 China Ice and Snow Industry Development Research Report" was officially released in Beijing on the 15th. China's ice and snow industry is entering a critical stage of industrial structure optimization and development momentum conversion. In the 2025-2026 ice and snow season, the number of residents nationwide participating in ice and snow sports will reach 308 million, and the number of ice and snow tourists will be approximately 220 million. The scale of the ice and snow industry will exceed one trillion yuan, and the scale of sports consumption will reach 205 billion yuan, a year-on-year increase of approximately 9.3%.