[Seven departments: By 2030, the scale of the advertising industry will grow at an average annual rate of about 10%] On October 20, seven departments including the State Administration for Market Regulation issued the "Fifteenth Five-Year Plan for the Development of the Advertising Industry." It is mentioned that by 2030, the scale of the advertising industry will grow at an average annual rate of about 10%, and the quality of development of business entities will continue to improve; investment in industrial research and development and creativity will continue to increase, and the level of digital intelligence will significantly improve; advertising will support industrial upgrading and boost consumption more effectively, promoting the advancement of "brand globalization"; large and medium-sized enterprises will develop integratedly, and the industry will The upstream and downstream of the industry chain have in-depth collaboration, and new breakthroughs have been achieved in regional coordinated development; the quality of advertising works has been significantly improved, and a number of high-quality advertisements have emerged that demonstrate cultural confidence and tell Chinese stories. The creation and communication mechanism of public service advertisements has become more complete; advertising laws and regulations have been further improved, the effectiveness of supervision and law enforcement has been significantly improved, and people's satisfaction has continued to increase.