[In the first half of this year, the advertising business revenue of leading enterprises and institutions exceeded 1.04 trillion yuan] October 23rd, the 33rd China International Advertising Festival opened today (23rd). Bai Qingyuan, deputy director of the State Administration for Market Regulation, said that in 2025, national advertising business revenue will exceed 2 trillion yuan for the first time, a year-on-year increase of 32.6%. In the first half of 2026, the advertising business revenue of leading enterprises and institutions exceeded 1.04 trillion yuan, a year-on-year increase of 11.3%. China's advertising market ranks second in the world in terms of scale. The functions of advertising service brand building and consumption promotion have been significantly enhanced, making positive contributions to serving the high-quality development of the economy and society.