B · Normal
[JPMorgan Chase: Raise Meta's target price to $940 and expect Muse to move forward with monetization sooner] On October 26, JPMorgan Chase released a report stating that Meta's third-quarter performance was solid, with a fourth-quarter revenue outlook of $73 billion to $76 billion. The high was $1 billion higher than the bank's expectations. Driven by artificial intelligence advertising improvements and video, the core advertising business continues to grow strongly. The bank pointed out that Muse has had a strong start, with 10 million people registered in the United States and Canada, 25% of whom use it daily. Shopping and travel are common use cases, and existing users are among the high per capita income users in the application family. Meta expects to monetize Muse mainly through commission or performance-based models, and heavy users will also pay for subscriptions. Because Muse is computationally intensive and has huge revenue opportunities, it will be monetized earlier than other new products. The bank reiterated its "overweight" rating and raised its target price from $920 to $940.
Global market intelligence 🕐 2026-10-26 16:17

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