B · Normal
[Agency: Global smartphone shipments are expected to drop by 12% in 2026] October 29th, according to Omdia data, global smartphone shipments in the third quarter of 2026 dropped by 20% year-on-year to 254.7 million units, a new low since 2013. Rising prices have dampened consumer demand, with emerging markets hardest hit. Samsung and Apple lead the market share, while Xiaomi, OPPO, and vivo have declined significantly. Global smartphone shipments are expected to drop by 12% in 2026; the market will continue to decline in 2027, but the decline will narrow and cost pressure will continue.
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